Software development

The Top 7 Modern Web Design Trends In 2022

Almost 70% of people say they prefer watching short videos to interacting with other forms of content, and more than 80% of marketers feel video keeps people on pages longer. So, it’s no surprise that dynamic video or animations in headers is a design trend in 2022. Modern web design provides new possibilities to create websites that invite visitors to linger without overloading them. But remember, trends change, new technologies are emerging rapidly, and the user experience should always be in the foreground.

In addition to clicking on the controls of the homepage slider, you can drag and drop the different slides to browse his featured projects. The page transitions and animations are based on the drag speed to provide users with a sense of control over these effects. Being the most common type of engagement a user makes with a page, scrolling is a constant opportunity for animated interactive feedback. For 2022, scrolling experiences are getting bigger and better than ever by taking visitors on imaginative journeys. The Brutalist style is made to be stark, and it often has an arresting effect—the key to which is a self-aware honesty promoted by its own bareness.

Web Design Trends

These interactions delve beyond scrolling—which can be relatively passive—to encourage more meaningful engagement with the page, such as clicking, swiping and dragging. The 80s and 90s are making a return, typography is taking a leading role, and live animation is ascending to new heights. Visual styles, meanwhile, run the gamut from mind-bendingly high-tech to whimsically handcrafted. Make sure your hero is engaging and you include any important hooks, service descriptions, or CTAs in your header. Don’t overcrowd or overwhelm, but you want must-know info in the above-the-fold section of your desktop or mobile device. We’re excited to see the continual evolution of its use on websites.

Micro animations have been popular for a few years, but in 2023, it’ll be about using them organically. As our UI/production designer explained, we’ll be thinking about how things move, if they’re on a curve or wheel instead of on a flat plane. Art Deco is anticipated to be popular in 2023 website design aesthetics.

What Are The Current Trends In Website Design?

Soft shadows, floating design elements, and layers will become more commonplace. Floating menus are also useful here, where elements of navigation “stay on top” as you move through the site. Apart from practical reasons so the visitor won’t get lost and they have a lifeline anywhere they are on your website, it can also be tooled to provide a unique, appealing experience. Sites like Codex Atlanticus have proven that interactive data visualization can be highly useful to chart consumption.

Web Design Trends

Although parallax scrolling may not be among the newest web design trends, it is definitely one of the most popular ones. This motion parallax has been an essential building block for modern websites over the past few years. The special ability to move various levels of a website at different speeds creates depth perception. These special visual effects keep the fascinated visitor scrolling and, as a result, they stay on the page longer.

Big Typography & Contemporary Serifs

Minimalism or flat design is as much an aesthetic choice as a practical one, too. Websites with flat designs often load faster than other sites with more complex shapes and ornate designs, thanks to their simple geometries and monochromatic palette. While you can hire a web designer for cutting-edge web design, you can certainly do it yourself with little to no coding or design experience. Our picks of best website builder software will make it easy for you to lay the foundation for your website—or even make a fully-featured e-commerce platform. Owing to their elegance and classic look, serif typography will be used in many website designs. Serif typeface brings back memories of the print era and is yet another website design trend in 2023 which brings back the old aesthetics.

Targeted presentation of web content is one of the basic principles of modern web design. Especially in e-commerce, the selection of content and its presentation should be based on the requirements of potential customers. In the past, the focus has been on abstract groups of people, but in 2022, the focus has shifted to the user experience. Horizontal scrolling is a great web design trend for companies looking to share lots of visual content with users—it gives you more space on your webpage and avoids a cluttered UI. Horizontal scrolling is also effective if you have large, interactive elements like maps you want to put on display.

Web Design Trends

A writer by day and an observer by night who loves to unfold the best content strategy to facilitate the readers! And you know what’s the more exciting thing about modern web design strategies? A minimalist approach is yet classy and adds beauty to the design. Many mobile and desktop operating systems are linked with the dark mode option. Users who love to optimize their screen viewing in a low-light environment use dark mode.

Keep the form simple if you want users to fill it out and submit it to you. Ask for the minimum information about the client – a name and email address would be enough; only in some cases will you need age, gender, or other specific information. Thanks to this personalization, you can deliver exciting and relevant content to users. With dynamic content, you can also provide them with precisely the kind of experience that motivates them to take the next step in the buying process. Many users form an opinion of a website based on the speed that it loads, and it takes them just half a second to form a conclusion.

Follow along as we share web design inspiration and offer insights about emerging 2023 website design trends. Web designers pay great attention to the topic of personalization. They especially focus on returning customers, as those are the most valuable type of users.

Paralax Scrolling

It doesn’t only spark momentary pleasure but adds to the usability, reliability, and function of the site. For example, images and illustrations of functional purposes have begun appearing more frequently in a non-gender front, offering playful diversity. “Positive emotions are inspired by shadows and floating Web Design Trends images and visions. They give the webpage a 3D appearance by displaying depth in the elements. High-quality website videos leave a much lasting impact than embedded videos from YouTube. For example, you can opt for a fun visual representation of your work portfolio on your landing page to showcase your skills.

Web pages that focus on a service or a cause and don’t have specific product images can benefit from well-crafted illustrations to convey an idea. Moreover, web development agencies in 2023 have to deliver an interactive, personalized and engaging user experience. Shapes are powerful elements in web design that thrive in building visual identity. It should be counted in the evolution milestones of better user experience as there are several pragmatic advantages when the viewers are provided with dark mode vs light mode.

Web Design Trends

Moving the background or main menu elements of your website using VR is still relevant and adds flavor. The Internet has developed into an oversized information apparatus which is evident in the design innovations that have changed the appearance of the world wide web over the years. Currently, the most popular design ideas include visual eye-catchers such as color transitions and bright fonts, but also elements such as scrolling effects and chatbots.

Interactive And Static 3d Content

However, if you want to stay competitive, you need to make your chatbots more “alive.” Try connecting AI-powered chatbots for a more personalized conversation. The next step after the sitemap is to create a wireframe, which is a detailed, black-and-white page plan for the site. Here the arrangement of elements is outlined, including buttons, images, and text. It does not perform any fundamental function in the site; rather, it is needed to determine what content will be located.

  • It proved that irrespective of the industry vertical, dark mode is suitable for all, paving way for its universal acceptance in 2023.
  • On our homepage, you’ll find an embedded video at the top, scroll animation, diagonal design and other examples of 2023 website design trends throughout the site.
  • During a global pandemic or social unrest, numbers are everything.
  • Narrative illustrations can be used for a more visual representation that can range from a how-to to brand display.
  • Here are the 7 most promising and modern trends in website design that you should apply to your clients’ websites to win their hearts.
  • Recent advances in web technology have allowed the easy implementation of the frosted glass effect on websites.

While in the past these have largely played a role in hero sections and page transitions, we expect more designers in 2022 to turn to large-scale animated interactions. A visible grid has the obvious benefit of distinguishing one section from one another. This makes the page easier to scan while allowing for more content without the page feeling crowded. These simple borders also give websites a subtle, retro touch that pairs well with other 90s-adjacent trends making a comeback. Because of its relationship with technology, the digital realm can be a showcase for new innovations in animation, interaction and overall immersion each and every year. And 2022 promises much to look forward to, as we’ll soon discover in the following web design trends.

Color Trends In 2023

“Every interaction, in any form is branding.” And it is so true with the micro-interactions on your website. The interactive 3D design has a lot of practical applications that can provide the viewers with a sense of tactility, deepening their experience with the brand to stay more connected. Many top designers use CSS Grid Layout to bring all the capabilities of print layout to the web.

From simple arrows to custom triggered animations, cursors have come a long way from the early days of design. In 2023, cursors will undergo creative experimentations and contribute to elevating the user experience. Playful cursors with innovative shapes or that implement cursor-triggered custom animations add delightful effect to websites and convince users to spend more time exploring the web pages. Hero sliders can be impactful and informative if used appropriately, however, when best practices are not followed, these popular page headers can do more harm than good.

In 2020, using colors to highlight emotions had become more critical than ever. After all, 90% of opinions formed on a website are based on its color scheme . Minimalism doesn’t always translate to a website that’s devoid of color.

And depending on their preference, an engaging website experience suited for the users can be curated. Although not a new trend, in 2023, the popularity of dark mode will increase and reach new peaks. When the trend was first introduced in 2020, many were skeptical about its life span.

However, this is usually only available to businesses, and for your readers, they’re rather esoteric and inaccessible. Besides, because mobile users now outnumber desktop users, dynamic scrolling captures the same experience as they would on a smartphone. In 2021, this trend will also feature web design that can be searched using voice, VR, or other non-keyword-based input.

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